A Web Content Manager creates, develops, implements, and manages web and intranet communication strategies to raise brand awareness, inform internal and external audiences, and achieve business goals. The Content Manager often uses content management software (CMS) to post content and analyze user traffic and engagement.
What does a Web Content Manager do, typically?
Creates and manages online content
This type of specialist creates engaging content that aligns with brand strategy and addresses the needs and interests of various users.
Is familiar with CMS tools and SEO
A Web Content Manager uses SEO tactics and CMS to maximize search rankings, optimize content, and analyze user engagement and works closely with a technical team to maintain site standards.
Has strong editorial skills
A Web Content Manager writes, proofreads, and edits content; develops and manages an editorial calendar to ensure timely content; and, collaborates with marketing and design teams to ensure consistent brand messages across all channels.
A Web Content Manager is not:
A Web Designers/Developer
A Web Designer/Developer creates a website’s look and structure. A Web Content Manager creates the words and pictures that populate that structure, and manage the website after the content is created.
A Content Marketer
A Content Marketer works with a Content Manager when one of the tactics is branded content that will deliver a story. A Web Content Manager implements and manages that content.
Important metrics for a Web Content Manager
Web Content Managers work with marketing strategists, web developers, and internal communication teams to measure content effectiveness (usage, adoption, and reach), brand awareness, lead generation, customer loyalty, and user engagement.
