Social media has quickly become one of the most popular forms of communications between businesses and their customers. It’s no longer an emerging trend, it’s the norm in online marketing. From small businesses to large corporations, social media strategies are being implemented daily and according to Manta.com, only about 25% of businesses have developed policies for these plans. A social media policy outlines for employees the guidelines and principles they are to follow in their online presence. The goal of a social media policy is to set expectations for appropriate behavior and ensure that employee’s posts don’t lead to a PR disaster, cause legal problems or public embarrassment.
When creating a social media policy, it’s important to make sure that you have all your bases covered. You want to make sure that it is clear, decisive and should eliminate confusion on the part of the employees, making it clear what your expectations are. If your social media policy is unclear, you run the risk of your employees revealing either unflattering or confidential information to the public, unauthorized individuals speaking on your organization’s behalf and many other unwanted issues.
Creating and implementing a social media policy can be a large and difficult task so we’ve rounded up 5 great resources and articles to guide you through the process:
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- Inc.com – How to Write a Social Media Policy
- Mashable – 10 Must-Haves for Your Social Media Policy
- Social Media Governance – Database of social media policies
- Social Media Today – How to Write a Social Media Policy
- Social Media Examiner – 10 Tips for Creative a Social Media Policy
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