MARKETING • CREATIVE • DIGITAL
How to Maximize your Portfolio for Graphic Designers
As a graphic designer, creating a desirable online portfolio is crucial when it comes to gaining new professional opportunities. But, sometimes, finding a way to organize your content in a sleek and clean way can be overwhelming. Here are some simple techniques that will help you stand out amongst a crowd of designers so you can land your dream job.
1. Leave Some “White Space”
Structure is everything. Don’t be afraid of negative space. In this case, it can be used to balance out the layout of your content. White space separates ideas or concepts so that your work is evenly spread across the web page. It improves readability and can improve comprehension – which makes text and images look less cluttered. Sometimes, less really is more. If everything is too close together, audiences may miss the message the image is trying to portray.
2. Have a SMOOTH Flow
If your portfolio is hard to navigate, you’ve done something wrong. Ensure that your content is easy to access and that you can see your content in a matter of seconds. For example, if you are a junior graphic designer, ensure that all of your materials are categorized in projects.
Another example: if you are a more experienced graphic designer, categorize content based on the client that you have worked for. This is a great way to showcase a concept & developed content in one place. Not only does it enhance the smoothness of your portfolio, but it also shows that you know what you’re doing.
3. Tailoring your Portfolio
Showing that you have variety in your portfolio is essential. As your experiences grow, so should your portfolio. Make sure to update your portfolio and trade-out old content for more of your relevant work. If you have various campaigns in your portfolio, make sure to label each campaign so hiring managers can see the difference between each concept or project.
It may seem tempting to throw in some samples that you’ve done on your own, but clients want to see the work that you have done for other brands – especially well-known companies. This is important when you’re trying to land a new position. By showing an in-depth portfolio, it indicates that you’re ready for your next opportunity.
4. “About Me”
Potential clients want to get to know you and your design capabilities. Having an “about me” section is an essential part of your portfolio. Hiring managers love learning more about your educational background, professional story, awards, etc. This is your time to shine so don’t be afraid to use your tone when expressing your opinion in this section. Let potential employers know what your accomplishments are, obstacles you have overcome, and your niche.
Ensure that you have a professional image in this section as well. First impressions mean everything and you want to leave a good one! You’ll also want to make sure to list all of your industry experience and the clients you’ve worked for in this section. List out any technical proficiencies you have as well. Not only are you showing them who you are, but you’re also telling them the story of your professional career.
5. Your Contact Form
Your contact form should look professional. Make it easy for recruiters or clients to get in touch with you. A good example of this is to have the form on the top right corner. When they are browsing through your easily accessible portfolio, they can quickly jump and click that tab. Have them fill out their name, email address, and leave a short message. This will leave a potential employer feeling more confident about sending over their information.