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By: Heather Lundgren, Marketing Communications Specialist & Guest Blogger for Celarity. When we think of recognizable pairs, common ones come to mind. Peanut Butter & Jelly. Sonny & Cher. Movies…
Landing pages – your website is likely have at least one, if not many. But are your landing pages converting? And once they do, are you doing everything in your…
There seem to be two schools of thought when it comes to increasing traffic and conversions. There’s the pro user-experience team and the pro SEO team. Although it appears that…
On Wednesday, May 25th, Ryan Berkness, founder and CEO of PR Caffeine, and Claire Wyatt, Sr Analyst of Measurement & Activation at Ovative Group, presented at MnSearch Snippet’s: Challenging the…
Some people may think that Leadpages has broken all the rules when it comes to marketing and sales. Some marketers argue that blogs and webinars are dead and that these…
On April 14th, Celarity hosted the UXPA MN event, Our Journey from User Experience to Service Experience. Michael Gonsalves, Director of Experience Design and Innovation at Life Time Fitness, presented…
Video content is a trend that doesn’t seem to be going away any time soon. In fact, perusing almost any digital platform will prove that video is a tactic you…
When U.S. Bank made the decision to buy the naming rights to the new Vikings football stadium in Minneapolis, it’s visibility grew — by about 467 feet to be exact.…
When Motorola paved the mobile communications industry by inventing the first mobile phone in the 1970s, consumers were in awe. Not only did the company find a way to ease…
When Robert Rose, chief strategy officer of Content Marketing Institute, was asked to predict the future of content marketing, he replied: “2016 will be the year when the worlds of…
This year MnSearch Summit was back and better than ever! Not only did we get insider tips from local and national search experts, but we left the event bursting with…
On April 21st, 2015 Google changed the game, yet again, by making an update to their search algorithm. Web sites designed for mobile now hold a much higher ranking than…
More and more each year we are seeing new jobs emerge that tackle the ever-changing market that is the Internet. Disruptive technology is always surprising us and there’s an urgent…
Jeff Sauer, Google Analytics guru and founder of KnowledgeLand spoke Wednesday evening at Spyder Trap about going beyond the “what” with Google Analytics, by developing results-driven, pinpointed strategies to tell…
This year’s MIMA Summit featured an eclectic group of people speaking about topics ranging from trends in the digital world to tips and tricks about building your brand. Attendees tweeted…
What is an accessible website? What are the benefits of making a website accessible? How do you integrate accessibility into a website? These and more are the questions UX/UI Designer…
MIMA members and guests had the opportunity to hear Hugh Park Jedwill, one of the top mobile marketers in the country, speak at The Minneapolis Central Library on Wednesday, July…
Earlier this year, U.S. News released the 100 best jobs to have in 2014. Obviously choosing your career is an intensely personal matter but it’s interesting to see how jobs within…
Do you work at a company where information technology and marketing are two mutually exclusive departments that rarely interact with one another? Well, things are changing. If you’ve been paying…
The digital marketing world moves fast. You can pull up Mashable on any day of the week and hear about a crazy new marketing trend that EVERY agency and organization…
Native advertising is classified as “an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience.” Seems simple enough…
If you work in or are involved in social media, you know how complicated and overwhelming it can be to juggle 5+ different social networks in a day. It’s tough…
Social media has become the primary source for news, finding the latest trends and learning. In the marketing industry in particular there are thousands of professionals to follow on social…
We’ve all heard the saying “content is king” and it seems to be true. Throughout the past few years, content marketing has become a focal point of many organizations’ inbound…
2013 was a year of visible growth for the marketing, creative and IT job market. Not only is Minnesota’s unemployment rate all the way down to 4.6%, in November alone,…
After 2013, digital marketing in 2014 will be an interesting and fascinating year in the industry. Digital marketing isn’t brand new anymore, we’ve had time to process and analyze what…
Which are you more likely to have in your hand at any moment, your smart phone, laptop or tablet? For most, the correct answer would be a smart phone. We…
If you’re a blogger, you already know how much work it takes to keep up with and manage your own blog. But you also know some of the great advantages…
Social media careers are one of the hottest jobs in our industry right now. Whether you’re a college grad clamoring for that coveted community manager position or a social pro,…
Web Designers need to stay on top of industry news, trends, and new technology. Standards are constantly changing and knowing how to stay relevant with your design is a necessary…
