Defining the Role

SEO Analyst

What is a SEO Analyst?

Similar Job Titles:

An SEO (Search Engine Optimization) Analyst is responsible for optimizing digital content and driving traffic to an organization’s website. Your expertise in search engine algorithms, keyword research, and analytics plays an important role in enhancing brands’ online presence.

What does an SEO Analyst do, typically?

Researches and analyzes keywords

SEO Analysts conduct comprehensive keyword research and analysis to identify opportunities for content optimization and improved search rankings.

Optimizes SEO strategies

SEO Analysts implement on-page SEO strategies, including optimizing website content, meta tags, headers, and images to improve search engine rankings.

Identifies technical improvements

SEO Analysts collaborate with web development teams to ensure the website’s technical structure supports SEO objectives, including site speed and mobile responsiveness.

An SEO Analyst is not:

A Content Strategist

A Content Strategist focuses on creating and managing content strategies to meet business goals, whereas an SEO Analyst optimizes search engine content.

A PPC Strategist

While an SEO Analyst works on organic search strategies, a PPC Strategist manages and optimizes paid search campaigns, often using platforms like Google Ads.

Important Metrics for an SEO Analyst

SEO Analysts are commonly evaluated based on performance, traffic growth, keyword success, and website optimization. Simplified, standard metrics cover:

  • Organic Traffic Growth
  • Keyword Rankings
  • Conversion Rates
  • Backlink Growth and Quality
  • Page Load Time and Website Health

SEO Analyst Salary

US Based, employer-reported data for an SEO Analyst:

  • 25th Percentile $43.5K
  • Average $55.9K
  • 75th Percentile $65.8K

SEO Analyst Job Description

Copy the text below and paste it into your own job description, or, into our FREE downloadable template in the section that looks like this: <INSERT JOB DESCRIPTION COPY FROM BLOG POST HERE>

As an SEO Analyst at <Company XXX>, you’ll get to showcase your expertise by analyzing, reviewing, and implementing SEO updates to optimize websites for search engines and drive digital growth.

More specifically, you’ll get to:

  • Drive keyword research and develop strategies to improve search rankings and increase organic traffic.
  • Analyze website analytics to monitor performance and make data-driven decisions.
  • Implement on-page SEO strategies, including optimizing website content and meta tags.
  • Develop and execute off-page SEO tactics such as link-building.
  • Collaborate with web development teams to ensure the technical aspects of web pages support SEO objectives.
  • Proactively address issues such as site speed, mobile-friendliness, and site structure.
  • Utilize tools like Google Analytics and SEMrush to track and report on key SEO metrics, including traffic, rankings, and conversions.
Free Job Description Template

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