An SEO (Search Engine Optimization) Analyst is responsible for optimizing digital content and driving traffic to an organization’s website. Your expertise in search engine algorithms, keyword research, and analytics plays an important role in enhancing brands’ online presence.
What does an SEO Analyst do, typically?
Researches and analyzes keywords
SEO Analysts conduct comprehensive keyword research and analysis to identify opportunities for content optimization and improved search rankings.
Optimizes SEO strategies
SEO Analysts implement on-page SEO strategies, including optimizing website content, meta tags, headers, and images to improve search engine rankings.
Identifies technical improvements
SEO Analysts collaborate with web development teams to ensure the website’s technical structure supports SEO objectives, including site speed and mobile responsiveness.
An SEO Analyst is not:
A Content Strategist
A Content Strategist focuses on creating and managing content strategies to meet business goals, whereas an SEO Analyst optimizes search engine content.
A PPC Strategist
While an SEO Analyst works on organic search strategies, a PPC Strategist manages and optimizes paid search campaigns, often using platforms like Google Ads.
Important Metrics for an SEO Analyst
SEO Analysts are commonly evaluated based on performance, traffic growth, keyword success, and website optimization. Simplified, standard metrics cover:
- Organic Traffic Growth
- Keyword Rankings
- Conversion Rates
- Backlink Growth and Quality
- Page Load Time and Website Health
