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A Social Media Specialist is responsible for creating and administering content on all social media platforms, such as Facebook, Instagram, and Twitter, to build an audience and ensure customer engagement. The Specialist may also monitor site metrics, respond to reader comments, and oversee creative design.

What does a Social Media Specialist do, typically?

Understands the targeted audience for each social channel

These specialists create content that resonates with the interests of the intended audience, and unique to the typical interactions of each channel.

Is familiar with consumer analytics

A Social Media Specialist understands social media metrics and can use the information to ensure the social media strategy is achieving its goals.

Wears many hats

A Social Media Specialist may be responsible for developing strategy, community management, creative directing, copywriting, customer service, and analyzing data.

A Social Media Specialist is not a Community Manager

A Community Manager identifies, builds, and nurtures relationships within the social channel community. A Social Media Manager focuses on the logistics of delivering content to various social channels, such as managing a content calendar, writing copy, scheduling posts, etc. These roles often overlap.

Important metrics for a Social Media Specialist

A Social Media Specialist wants to see a social-media channel grow, measured by the amount of content published, when and how people engage with the channel, which content gets the most interaction, and how users respond to any brand messages. If the content includes sales of products or services, then conversion rates are also important.

Bonus copy for your Social Media Specialist job description or job ad!

Copy the following text and paste it into your own job description, or, into our downloadable template in the section that looks like this:  <INSERT JOB DESCRIPTION COPY FROM BLOG POST HERE>

As a Social Media Specialist at <Company XXX>, you’ll get to work with our marketing team to help develop brand awareness about our company through social media. More specifically, you’ll get to:

  • write long- and short-form social media messages that attract new users and engage current users
  • use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly
  • wear many hats as you work with multiple teams to develop strategy, work with designers, write copy, manage social communities, and analyze data
  • help convert our brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interactions

free job description template