One of the best ways to stay on top of trends and news in your industry is to follow the most respected blogs. Adding blogs to an RSS feed and reading them daily, weekly or monthly allows you to continuously learn and grow within your career. Reading blogs is a great way to remain an industry expert. The marketing and creative industry is lucky to have so many reputable and informative blogs to choose from, but how do you find the best ones?
We’ve come up with 5 of our favorite marketing blogs based on the quality of content and also Adage’s Power 150, which recognizes the top 150 marketing/creative blogs to read. Here are our favorites (in no particular order):
1. Social Media Examiner
SME is a great resource for all things social. This blog discusses all the latest social trends, tools and best practices. The content is always useful and applicable.
2. Hubspot Internet Marketing Blog
If you’re a digital marketer, this is where you need to be. Their topics range from SEO, blogging, lead gen, analytics and social media. Hubspot does a great job covering the many facets of digital marketing.
3. Ragan
Ragan is known for their PR focus but they’ve expanded their content and currently cover trends in social media, writing and editing, speech writing and all things PR related.
4. Copyblogger
At first glance Copyblogger may seem like a hub for Copywriters only but this blog produces top-notch posts all about content, digital and traditional marketing, blogging tips and much more.
5. TopRank Online Marketing Blog
Minnesota native, Lee Odden and his team have created one of the most respected and read blogs in the digital marketing industry. They’ve covered almost every topic under the sun from content to analytics to SEO and continue to write on some awesome topics.
If you’re looking for even more blogs to follow, here are some great lists->
http://prinyourpajamas.com/marketing-blogs-for-pr-pros/
http://unbounce.com/online-marketing/75-top-marketing-blogs-to-make-your-rss-reader-fat/
http://blog.us.cision.com/2012/06/top-50-pr-marketing-blogs/
http://www.invesp.com/blog-rank/Marketing