Media Coordinator
What is a Media Coordinator?
Similar Job Titles:
Media Planner, Media Buyer, Public Relations Coordinator
Media Coordinators support media operations, ensuring the smooth execution of media campaigns and maintaining effective communication with media partners.
What does a Media Coordinator do, typically?
Supports Media Campaigns
Media Coordinators assist in the planning and execution of media campaigns across multiple channels, including digital, print, TV, and radio. They review schedules, materials, and deliverables to ensure campaigns are launched on time and within budget.
Organizes Media Content
Media Coordinators manage and organize media content, including advertisements, press releases, and digital assets. They ensure that all content is easily accessible and archived.
Monitors and Reports on Analytics
Media Coordinators track the performance of media campaigns and prepare reports on media coverage, audience engagement, and campaign effectiveness. They provide insights and recommendations for improvement.
A Media Coordinator is not:
A Digital Marketing Coordinator
Digital Marketing Coordinators specialize in online marketing strategies, including social media, email marketing, and SEO. Their focus is broader in terms of digital channels than Media Coordinators, who might work across both digital and traditional media but are more focused on media campaigns’ coordination and logistical aspects.
A Media Planner
Media Planners focus on selecting the best media platforms for advertising campaigns. Unlike Media Coordinators, who are responsible for the logistical support of media campaigns, Media Planners are more involved in the strategic aspects of media buying and planning to maximize campaign effectiveness.
Important Metrics for a Media Coordinator
Media Coordinators are commonly evaluated based on a mix of topics that assess their role in managing and supporting media campaigns. Simplified, standard metrics cover:
- Campaign Execution Timelines
- Budget Management Efficiency
- Media Coverage and Reach
- Campaign Performance and ROI
Media Coordinator Salary
US Based, employer-reported data for a Media Coordinator:
- 25th Percentile $41K
- Average $49.2K
- 75th Percentile $54.8K
Media Coordinator Job Description
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As a Media Coordinator at <Company XXX>, you’ll get to showcase your expertise by assisting in the development and execution of media campaigns that elevate brand presence across various channels. More specifically, you’ll get to:
- Assist in planning and executing comprehensive media campaigns across digital, print, and broadcast channels, ensuring alignment with marketing goals.
- Organize and maintain media schedules, deadlines, and placements to ensure timely and cohesive campaign launches.
- Act as a point of contact for media vendors and partners, facilitating communications and managing relationships to support campaign objectives.
- Create and deliver media content and materials, ensuring specifications and deadlines are met.
- Monitor media budgets and expenditures, assisting in the allocation of funds and processing invoices to ensure cost-effective campaign management.
- Compile data and generate reports on campaign performance, providing insights and recommendations for optimization.
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