Social Media Engagement Coordinator
What is a Social Media Engagement Coordinator?
Similar Job Titles:
A Social Media Engagement Coordinator is a person who monitors a company’s social media platforms, creates engaging content, and actively interacts with online communities to enhance brand visibility and customer relationships. They ensure a positive and engaging experience across various platforms.
What does a Customer Experience Manager do, typically?
Assists with content creation
Using strategy and best practices, Social Media Engagement Coordinators contribute to the creation of brand-consistent content to attract and retain followers.
Drives online audience engagement
A Social Media Engagement Coordinator represents companies in an online environment, engaging with customers and responding to comments in a professional manner.
Supports campaign performance monitoring
By pulling and analyzing campaign performance data, Social Media Engagement Coordinators use metrics to inform strategy adjustments and to analyze overall performance.
A Social Media Engagement Coordinator is not:
A Graphic Designer
A Graphic Designer is responsible for creating visual content to communicate messages. While a Social Media Engagement Coordinator may work closely with a Graphic Designer to create engaging content, they generally do not handle the actual design work.
A Public Relations Specialist
A Public Relations Specialist focuses on maintaining a positive public image for an organization through media releases, public relations programs, and fundraising. They typically focus on a broader range of media and stakeholder relations.
Important metrics for a Customer Experience Manager
Social Media Engagement Coordinators are commonly evaluated based on engagement, growth, and content performance. Simplified, common metrics cover:
- Engagement rates
- Audience growth rates
- Conversion rates
- Response times
- Brand sentiments
Social Media Engagement Coordinator Salary
US Based, employer-reported data for a Social Media Engagement Coordinator:
- 25th Percentile $44.3K
- Average $55.5K
- 75th Percentile $60.2K
Social Media Engagement Coordinator Job Description
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As a Social Media Engagement Coordinator at <Company XXX>, you’ll get to showcase your expertise by outlining effective strategies, producing engaging content, and interacting with online communities.
More specifically, you’ll get to:
- Develop and implement ongoing social media strategies that increase engagement, expand online presence, and achieve business objectives.
- Craft compelling content for all social media platforms to connect with audiences and reflect our brand’s voice and message.
- Respond, review, and engage with our online communities across social platforms.
- Follow social media trends and platform updates, leveraging insights to optimize social media strategies and maximize engagement.
- Monitor and report on social media metrics to inform future strategies and improve social media performance.
- Collaborate with internal teams to align social media strategies with broader marketing campaigns.
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