What is a Social Media Engagement Coordinator?

Similar Job Titles:

Social Media Specialist, Community Manager, Social Media Strategist, Social Media Coordinator

A Social Media Engagement Coordinator is a person who monitors a company’s social media platforms, creates engaging content, and actively interacts with online communities to enhance brand visibility and customer relationships. They ensure a positive and engaging experience across various platforms.

What does a Customer Experience Manager do, typically?

Assists with content creation 

Using strategy and best practices, Social Media Engagement Coordinators contribute to the creation of brand-consistent content to attract and retain followers.

Drives online audience engagement

A Social Media Engagement Coordinator represents companies in an online environment, engaging with customers and responding to comments in a professional manner.

Supports campaign performance monitoring

By pulling and analyzing campaign performance data, Social Media Engagement Coordinators use metrics to inform strategy adjustments and to analyze overall performance.

A Social Media Engagement Coordinator is not:

A Graphic Designer

A Graphic Designer is responsible for creating visual content to communicate messages. While a Social Media Engagement Coordinator may work closely with a Graphic Designer to create engaging content, they generally do not handle the actual design work.

A Public Relations Specialist

A Public Relations Specialist focuses on maintaining a positive public image for an organization through media releases, public relations programs, and fundraising. They typically focus on a broader range of media and stakeholder relations.

Important metrics for a Customer Experience Manager

Social Media Engagement Coordinators are commonly evaluated based on engagement, growth, and content performance. Simplified, common metrics cover:

  • Engagement rates
  • Audience growth rates
  • Conversion rates
  • Response times
  • Brand sentiments

Social Media Engagement Coordinator Salary

US Based, employer-reported data for a Social Media Engagement Coordinator:

  • 25th Percentile $44.3K
  • Average $55.5K
  • 75th Percentile $60.2K

Social Media Engagement Coordinator Job Description

Bonus copy for your Social Media Engagement Coordinator job description or job ad!

Copy the text below and paste it into your own job description, or, into our FREE downloadable template in the section that looks like this: <INSERT JOB DESCRIPTION COPY FROM BLOG POST HERE>

As a Social Media Engagement Coordinator at <Company XXX>, you’ll get to showcase your expertise by outlining effective strategies, producing engaging content, and interacting with online communities. 

More specifically, you’ll get to:

  • Develop and implement ongoing social media strategies that increase engagement, expand online presence, and achieve business objectives.
  • Craft compelling content for all social media platforms to connect with audiences and reflect our brand’s voice and message.
  • Respond, review, and engage with our online communities across social platforms.
  • Follow social media trends and platform updates, leveraging insights to optimize social media strategies and maximize engagement.
  • Monitor and report on social media metrics to inform future strategies and improve social media performance.
  • Collaborate with internal teams to align social media strategies with broader marketing campaigns.
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