What is a Content Marketer?

Similar Job Titles:

Content Strategist, Copywriter, SEO Specialist, Social Media Specialist

A Content Marketer creates and distributes valuable, relevant, and consistent content to attract and retain a clearly defined audience. They play a key role in building brand voice and presence across multiple channels.

What does a Content Marketer do, typically?

Creates and Produces Content

Content Marketers develop engaging materials for a variety of channels that accurately portray brand voice and achieve defined marketing goals.

Develops Content Strategy 

Content Marketers collaborate with various teams to develop strategies that drive and extend short- and long-term marketing initiatives, determining the methods that best support brands.

Optimizes SEO Initiatives

Content Marketers optimize SEO best practices through keyword research and Google Analytics to increase the visibility of content in search engine results.

A Content Marketer is not:

A Project Manager

A Project Manager is responsible for planning, executing, and finalizing projects according to strict deadlines. Their focus is on project delivery, which is broader than the content-focused responsibilities of a Content Marketer.

A Marketing Manager

Marketing Managers are responsible for overseeing the development and delivery of a fully integrated marketing strategies for a business. While a Content Marketer falls under the marketing umbrella, a Marketing Manager has a broader scope.

Important Metrics for a Content Marketer

Content Marketers are commonly evaluated based on conversions, return on investment, and content traffic generation. Simplified, standard metrics cover:

  • Traffic and Lead Generation
  • Engagement Rate
  • SEO Performance
  • Content ROI
  • Conversion Rates

Content Marketer Salary

US Based, employer-reported data for a Content Marketer:

  • 25th Percentile $44.1K
  • Average $67.1K
  • 75th Percentile $96.1K

Content Marketer Job Description

Bonus copy for your Content Marketer job description or job ad!

Copy the text below and paste it into your own job description, or, into our FREE downloadable template in the section that looks like this: <INSERT JOB DESCRIPTION COPY FROM BLOG POST HERE>

As a Content Marketer at <Company XXX>, you’ll get to showcase your expertise by developing and executing content strategies that engage target audiences, build brand awareness, and drive conversions. 

More specifically, you’ll get to:

  • Create and implement a comprehensive content marketing strategy, including blog posts, reports, webinars, and social media content that aligns with business objectives.
  • Produce high-quality, engaging content that resonates with audiences and adheres to SEO best practices. 
  • Manage an editorial calendar to ensure the timely publication of content.
  • Utilize storytelling to connect with audiences, foster community engagement, and encourage social sharing.
  • Monitor and analyze content performance metrics to understand their impact on audience engagement, lead generation, and conversion rates. 
  • Conduct keyword research and apply SEO best practices to content creation to enhance organic search visibility and traffic.
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