Similar Job Titles:
A Sales Manager is responsible for driving revenue growth by leading a sales team to meet and exceed targets. Sales Managers ensure that sales strategies are executed effectively, pipelines remain healthy, and the team consistently delivers results aligned with company goals.
Leads and develops the sales team
Sales Managers recruit, coach, and mentor sales representatives, setting clear expectations and building the skills needed to hit individual and team quotas.
Owns pipeline and forecasting
Sales Managers regularly review pipeline health, forecast revenue accurately, and communicate performance and risks to senior leadership, cross-functional partners, and their team.
Drives strategy and execution
Sales Managers define territory plans, sales processes, and go-to-market playbooks, then hold the team accountable to activity standards, conversion benchmarks, and revenue outcomes.
A Business Development Representative
A BDR focuses on prospecting and generating qualified leads at the top of the funnel, while a Sales Manager oversees the full sales cycle and the team responsible for closing it.
A Marketing Manager
A Marketing Manager focuses on building awareness, demand, and brand positioning to attract prospects, whereas a Sales Manager converts that demand into closed revenue through a managed sales team.
Sales Managers are commonly evaluated based on team quota attainment, pipeline health, and revenue performance. Simplified, standard metrics cover:
Quota attainment (team and individual)
Revenue growth and new business closed
Pipeline coverage and forecast accuracy
Win rate and average deal size
Sales cycle length and rep productivity
US Based, employer-reported data for a Sales Manager:
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