WHAT IT IS + JOB DESCRIPTION
According to the Interaction Design Foundation, “User Interface (UI) design is the design of user interfaces for software or machines…[it] usually refers to the design of graphical user interfaces..” In a nutshell, UI design focuses on the user’s visual experience in relation to how the human mind works. It’s considered a subset of User Experience (UX) design.
What does a UI Designer do, typically?
UI Designers spend a lot of time working with other designers and developers throughout the entire product design process. For a project to succeed, a UI Designer needs to be able to give clear insight and also incorporate feedback from team members and clients.
A UI Designer will create a style guide (colors, typeface etc.) for each project, decide what touchpoints the user will interact with and where the touchpoints lead, design the touchpoints (buttons, icons, etc.), and even think about how the product will display on different screen sizes.
Prototype & test
Testing is a very important part of a UI Designer’s job. Prototyping showcases the design interactions in real-time and also allows for testing. Prototyping and testing help find weaknesses in the design and ensures that the final product meets projected expectations.
UI Design is not UX Design
The intersection of UX and UI Design can be very tricky because these roles are dependent upon the organization, resources/team size, and specified processes. However, it is important to note that UX and UI are two very different roles:
- UX focuses on structuring the user journey (blueprints)
- UI finds clever ways of presenting the information (creativity and voice)
This handy map can help explain where some of the terminologies might fall under each role:
Important usability metrics
- Completion rate
- Number of errors
- Time-Based Efficiency
- Overall Relative Efficiency
- Performance & Perception Satisfaction
Bonus copy for Your UI job description or job ad!
Copy the following text and paste it into your own job description, or, into our downloadable template in the section that looks like this: <INSERT JOB DESCRIPTION COPY FROM BLOG POST HERE>
As a UI Designer at <Company XXX>, you’ll get to do more than create interfaces for your users. You’ll showcase your expertise in team collaboration, prototyping, and testing. More specifically, you’ll get to:
- Work closely with UX designers, developers, and peers
- Provide insights and incorporate feedback into product designs
- Determine and create touchpoints for user interactions
- Utilize your knowledge of responsive design to account for various screen sizes
- Develop style guides so that each product design adheres to its own look and feel throughout the project process
- Create prototypes to catch design weaknesses and perform usability testing
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