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Young man sitting at a desk and designing using a digital stylist pen in front of a computer.

The goal of a Web Designer is to create and maintain attractive and functional websites. A Web Designer should be able to create clean, modern and responsive websites with good navigational structures and linking.

Website design is one of the most important parts of a website, and bad website design can make or break a business if the navigation is not easy to use nor functional. A good Web Designer can inspire trust in customers, therefore, a well-designed website is essential to meeting online (and even offline) business goals.

What does a Web Designer typically do?

Implement design principles

  • Balance
  • Contrast
  • Emphasis
  • Consistency
  • Unity

A Web Designer is not:

A UI Developer

While both roles are very similar, a UI developer role sits between web design and web development and often works closely with the two roles within a team. See our full job description for UI Developer roles here<<link>>

A Graphic Designer

A Web Designer follows many of the same principles that Graphic Designers do, but Web Designers have a purely digital focus, designing the graphics experiences of websites. In a way, a Web Designer is the more modern version of a traditional graphic designer, who designs in both print and digital, and does not have as much skill in coding or technology.

Important metrics for a Web Designer

Compatibility

The responsiveness of a website’s design and its ability to function across different types of browsers and devices.

Top pages

The pages that are the most visited and why, and what elements of the website design are being used on those pages.

Freshness

Making sure the overall quality is good, with no broken links, redirects that go to the right place and ensuring content is fresh and consistent.

Usability

The goal of website design is to guide users to become customers. Understanding user needs, testing web pages and implementing best practices is crucial in ensuring good usability.

Bonus copy for your Web Designer job description or job ad!

Copy the following text and paste it into your own job description, or, into our downloadable template in the section that looks like this: <INSERT JOB DESCRIPTION COPY FROM BLOG POST HERE>

As a Web Designer at <company XXX>, you’ll get to showcase your expertise in visual experiences of websites and guide customers through an online pathway that meets their needs. More specifically, you’ll get to:

  • Draw up detailed website specifications and mockups and update them as needed
  • Design graphics, animations and sample page layouts
  • Edit content, checking for dead links, debugging code and re-designing web pages
  • Ensure visual imagery is consistent with industry best practices and company branding
  • Possess a working knowledge of information architecture (IA), HTML and Javascript
  • Work alongside other web development and product team members to help implement an overall positive user experience.

free job description template

Visit The Ultimate Guide to Hiring Digital Talent page for more digital job descriptions!