Defining the Role

Web Designer

What is a Web Designer?

Similar Job Titles:

The goal of a Web Designer is to create and maintain attractive and functional websites. These professionals should be able to create clean, modern and responsive websites with good navigational structures and linking.

Website design is one of the most important parts of a website, and bad website design can make or break a business if the navigation is not easy to use nor functional. A good Web Designer can inspire trust in customers, therefore, a well-designed website is essential to meeting online (and even offline) business goals.

What do they typically do?

Implement design principles

  • Balance
  • Contrast
  • Emphasis
  • Consistency
  • Unity

A Web Designer is not:

A UI Developer

While both roles are very similar, a UI developer role sits between web design and web development and often works closely with the two roles within a team. See our full job description for UI Developer roles here<<link>>

A Graphic Designer

A Web Designer follows many of the same principles that Graphic Designers do, but these professionals have a purely digital focus, designing the graphics experiences of websites. In a way, a Web Designer is the more modern version of a traditional graphic designer, who designs in both print and digital, and does not have as much skill in coding or technology.

Important metrics


The responsiveness of a website’s design and its ability to function across different types of browsers and devices.

Top pages

The pages that are the most visited and why, and what elements of the website design are being used on those pages.


Making sure the overall quality is good, with no broken links, redirects that go to the right place and ensuring content is fresh and consistent.


The goal of website design is to guide users to become customers. Understanding user needs, testing web pages and implementing best practices is crucial in ensuring good usability.

Web Designer Salary

US Based, employer-reported data for a Web Designer:

  • 25th Percentile $69.4K
  • Average $76.4K
  • 75th Percentile $85K

Web Designer Job Description

Copy the text below and paste it into your own job description, or, into our FREE downloadable template in the section that looks like this: <INSERT JOB DESCRIPTION COPY FROM BLOG POST HERE>

As a Web Designer at <company XXX>, you’ll get to showcase your expertise in visual experiences of websites and guide customers through an online pathway that meets their needs. More specifically, you’ll get to:

  • Draw up detailed website specifications and mockups and update them as needed
  • Design graphics, animations and sample page layouts
  • Edit content, checking for dead links, debugging code and re-designing web pages
  • Ensure visual imagery is consistent with industry best practices and company branding
  • Possess a working knowledge of information architecture (IA), HTML and Javascript
  • Work alongside other web development and product team members to help implement an overall positive user experience.
Free Job Description Template

Hire a Web Designer

We can help you find a qualified Web Designer who fits your specific needs. Send us a few details about your ideal candidate, and we’d love to start the search for you!

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Celarity is an award-winning Staffing & Recruiting agency for Marketing, Creative & Digital talent with a mission: Creating happy careers with meaningful connections. For 30 years we have proudly connected 600+ companies with over 5,000 candidates.

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