What is a Marketing and Sales Director?

Similar Job Titles:

Chief Marketing Officer, Vice President of Sales, Business Development Director, Marketing Director

Marketing and Sales Directors lead efforts towards achieving outstanding revenue growth and market expansion. They develop and execute strategic sales and marketing plans, lead and inspire teams, and forge strong relationships with clients and partners.

What does a Marketing and Sales Director do, typically?

Develops Strategic Plans

Marketing and Sales Directors develop and implement comprehensive sales and marketing strategies that align with company goals. They regularly assess market trends, customer needs, and competitive landscapes to adapt strategies.

Lead Teams

Marketing and Sales Directors lead, motivate, and manage sales and marketing teams to achieve and surpass sales targets and marketing objectives. 

Oversee Operations

Marketing and Sales Directors oversee the execution of marketing campaigns that effectively promote brands and products while simultaneously driving consistent growth in sales revenue through direct leadership and strategic oversight.

A Marketing and Sales Director is not:

A Digital Marketing Director

Digital Marketing Directors oversee digital campaigns, content marketing, SEO, and social media strategies to enhance online presence and engagement. While a Marketing and Sales Director might oversee both digital and traditional marketing efforts, a Digital Marketing Director focuses solely on the digital landscape.

A Brand Manager

Brand Managers are tasked with managing the perception of a company’s brand. Their responsibilities include developing branding strategies, conducting market research, and overseeing marketing campaigns to ensure brand consistency. Their role is more specialized in brand stewardship compared to the broader focus of a Marketing and Sales Director.

Important Metrics for a Marketing and Sales Director

Marketing and Sales Directors are commonly evaluated based on a mix of topics that contribute to the success of an organization. Simplified, standard metrics cover:

  • Revenue Growth
  • Market Share Expansion
  • Customer Acquisition Cost
  • Lead Conversion Rate

Marketing and Sales Director Salary

US Based, employer-reported data for a Marketing and Sales Director:

  • 25th Percentile $70.9K
  • Average $115.8K
  • 75th Percentile $144K

Marketing and Sales Director Job Description

Bonus copy for your Marketing and Sales Director job description or job ad!

Copy the text below and paste it into your own job description, or, into our FREE downloadable template in the section that looks like this: <INSERT JOB DESCRIPTION COPY FROM BLOG POST HERE>

As a Marketing and Sales Director at <Company XXX>, you’ll get to showcase your expertise by becoming a driving force behind our brand’s market presence and revenue generation. You will strategize, implement, and oversee all marketing and sales activities. 

More specifically, you’ll get to:

  • Develop and execute comprehensive marketing and sales strategies that align with company goals, driving brand awareness, customer acquisition, and revenue growth.
  • Lead, motivate, and manage the marketing and sales teams to achieve set objectives, fostering a culture of success, collaboration, and continuous improvement.
  • Conduct thorough market research and analysis to understand market trends, customer needs, and competitive positioning, informing strategic decisions.
  • Oversee the development and implementation of creative and impactful marketing campaigns across various channels, ensuring brand consistency and maximizing ROI.
  • Develop and implement effective sales strategies, manage key customer relationships, negotiate deals, and close contracts to achieve sales targets.
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