WHAT IT IS + JOB DESCRIPTION
A Marketing Specialist is a person who helps design, creates, and oversees a marketing project. This may include a multi-platform marketing campaign, advertising, promotions, and sales. Often, a Marketing Specialist will specialize in a specific communication channel (email, social, digital, etc.) or product area.
Similar job titles include Email Marketer, Digital Marketer, SEO Marketer, or Marketing and Communications Specialist.
What does a Marketing Specialist do, typically?
Supports the design, creation, and delivery of marketing programs
These professionals work with cross-functional teams to deliver marketing messages that improve brand awareness.
Is familiar with consumer analytics
They understand data collection tactics, demographics, buying trends, and marketing plans, and can use the information to implement a marketing project.
Assists with client relations
A Marketing Specialist supports sales presentations, campaign updates, project management, and communication between the project team and clients.
A Marketing Specialist is not:
A Marketing Manager
A Marketing Manager leads teams of creative directors, researchers, writers, project managers, and marketing specialists to develop and implement a marketing campaign. A Marketing Specialist supports a marketing team, often assisting with multiple projects simultaneously, and usually reporting to a marketing manager.
A Marketing Communications Specialist
A Marketing Communications Specialist helps craft marketing materials that will be used in a marketing campaign. A Marketing Specialist uses content and collateral developed by communications specialists to implement a marketing campaign. These roles may overlap.
Important metrics for a Marketing Specialist
These professionals track key marketing KPIs to gauge the effectiveness of a marketing campaign, including:
- sales revenue
- cost per lead
- new contact rate
- conversion rate
Bonus copy for your Marketing Specialist job description and job ad
Copy the following text and paste it into your own job description, or, into our downloadable template in the section that looks like this: <INSERT JOB DESCRIPTION COPY FROM BLOG POST HERE>
As a Marketing Specialist at <Company XXX>, you’ll get to work with our marketing team to help improve brand awareness and achieve our business goals. More specifically, you’ll get to:
- collaborate with researchers, project managers, and creative directors to create and deliver effective marketing programs and campaigns
- use multiple sources of data to identify trends and consumer behaviors that could affect the design of a campaign
- supports sales presentations, campaign updates, project management, and communication between the project team and clients
- act as the communication nerve center for multiple projects, ensuring timely and consistent correspondence